Our new Vantage Series rods make learning to cast easier, Built with knowledge gained through the development of our G5 Technology, Vantage rods give beginning casters a high level..

New for 2008, Konic delivers smart design and high performance in Lamson's most affordable reel, The same super-smooth, fully sealed conical drag system and stainless roller clutch..

Rapala's adrenaline-pumping Saltwater X-Rap Lures have had a huge impact on the way anglers target almost every kind of saltwater species, Built to withstand the onslaught of saltw..

The adrenaline-pumping X-Rap slashbait has Xtreme attitude with its hard-cutting, aggressive darting action, The integrated long-casting system partners with an irresistible rattle..

Gamakatsu Octopus Circle Hooks actually reduce the number of fish harmed by taking a hook too deep! The recently passed regulation changes in the Northern California Salmon fishery..

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