Our new Vantage Series rods make learning to cast easier, Built with knowledge gained through the development of our G5 Technology, Vantage rods give beginning casters a high level..

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Berklet Glowstik, Bigger, tougher, stronger, Exclusive blank design can be light activated to glow continuously for great night bite detection, Super-strong, super-tough E-glass ma..

Berkley Lightning Rod IM6, North America's #1 selling graphite rod, Lighter, faster, stronger, The unique fast flex lightning tip and high modulus IM6 graphite blank provides exce..

Twelve wiggling, wobbling holographic Panther Martin saltwater swimbaits, This Shad features the eyelet at the mouth for better swimming action, Mustad hooks for better hooking act..

Big Shimano quality and sensitivity at a price even the fish can afford! Shimano is the big fish in the pond when it comes to rod construction, And the FX Casting Rod gives you all..